Glasgow's Digital Image Replacement: What Happens Next and the Key Decisions Ahead

Glasgow City Council has announced plans to replace outdated digital images of the city with new, high-quality visuals, affecting over 10,000 images used in marketing materials, tourism guides, and official websites.

This development matters now because it coincides with the city's efforts to rebrand itself as a hub for technology and innovation, with the upcoming Glasgow Tech Festival, scheduled to take place from September 15 to 17, 2026, at the SEC Armadillo. The new images will be used to promote the city's revamped image, showcasing its cultural attractions, such as the Kelvingrove Art Gallery and Museum, and the Riverside Museum, as well as its thriving neighborhoods, like the West End and Govanhill.

In terms of local detail, the replacement process will involve collaboration between the council, local businesses, and organizations, including the Glasgow Chamber of Commerce and the University of Glasgow. Specific locations, such as George Square, the Glasgow Necropolis, and the Clyde River, will be featured in the new images, highlighting the city's unique character and charm. The council has also partnered with local photography groups, like the Glasgow Photography Club, to source high-quality images that showcase the city's hidden gems, such as the Botanic Gardens and the Glasgow Green.

According to data from the council, the current digital image library is outdated, with over 70% of images being more than five years old. The replacement process is expected to cost around £250,000, with a completion date set for March 2027. Statistics from the council's tourism department show that the city's tourism industry generates over £700 million in revenue each year, with digital marketing playing a crucial role in attracting visitors. For example, the council's social media campaign, #GlasgowIs, has reached over 1 million people, resulting in a 25% increase in tourism bookings.

Key Decisions Ahead

As the city moves forward with the digital image replacement, key decisions will need to be made regarding the selection of images, the involvement of local stakeholders, and the allocation of resources. Residents and businesses can expect to see a range of new images showcasing the city's diverse neighborhoods, cultural attractions, and natural beauty. The council has announced plans to establish a steering group, comprising local representatives, to oversee the selection process and ensure that the new images accurately reflect the city's identity. The group will meet bi-monthly, starting from August 2026, to review progress and provide feedback.

In practical terms, the replacement process will involve a phased rollout, with new images being introduced on the council's website, social media channels, and marketing materials over the next 12 months. Residents and visitors can expect to see a refreshed visual identity for the city, with a focus on showcasing Glasgow's unique character and charm. The council has also launched a public consultation, which will run until October 2026, to gather feedback on the new images and ensure that they meet the needs and expectations of the local community.